11 Incredibly Effective Tweet Writing Tips (with Examples)

This article was co-authored by Melissa Rodriguez and by wikiHow staff writer, Megaera Lorenz, PhD. Melissa Rodriguez is a Marketing and Advertising Specialist and the Founder of Social Media Relations out of Los Angeles, California. With over 5 years of experience, she specializes in branding, content production, social media marketing, and public relations. Melissa holds BS degrees in Global Perspectives and Corporate Finance and Accounting from Bentley University.

There are 16 references cited in this article, which can be found at the bottom of the page.

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Twitter is a fast-paced and popular social network, so you may be wondering if there’s some way to make your Tweets stand out from the crowd. Fortunately, the answer is yes. In this article, we’ll show you research-backed ways to craft Tweets that will grab your readers’ attention and encourage them to like, retweet, and respond.

Things You Should Know

Try Tweeting things that will generate a response, such as questions or opinions that allow you to tag other users.
Tweets with images, videos, or gifs attached tend to draw more engagement.
Even as character limits have loosened on Twitter, shorter Tweets still perform best on the platform.

Ask a question.

Questions are a great way to engage your audience. They pique people’s curiosity and encourage conversation. Whether you’re seeking opinions, trying to get practical information, or just looking for a way to break the ice and get to know your followers, pose an interesting question and invite your readers to reply with their answers. [1] X Research source

For example, try something like, “What are your favorite ways to unwind during stressful times?” or, “I’m looking at 4 possible designs for my new logo. Which one do you like best?”
You can also create a Twitter poll to get answers from your followers. Click the Tweet compose box and click the Add poll icon, which looks like 3 horizontal bars of different lengths. Type your question into the compose box, then add up to 4 possible [2] X Research source
Twitter enjoys really great replies, retweets, and great sarcastic tweets. [3] X Expert Source

Melissa Rodriguez
Marketing & Advertising Specialist Expert Interview. 23 April 2021. You have to be a little bit witty and come up with clever responses to them. [4] X Expert Source

Create a compelling announcement.

The Twitter format works well for dropping tidbits of news. Twitter is a very news-oriented platform where people go to get news. [5] X Expert Source

“Drumroll, please: I just unveiled my newest illustration! Click here to check it out.”
“Ooh, la la, new French milled soaps are finally here. Follow the link to explore our glorious Provence-inspired scents.”
“We did it! Thanks to all my fabulous followers, we beat our goal of raising $10,000 to help our park district. Can we push it to $15,000?”

Share an impactful quote.

Sharing an attention-grabbing quote from a news article or a piece of your own writing (such as a blog post or article you’ve written), along with a link to the larger piece. [7] X Research source For instance, “Thoughts on this new statistic from Pew? ‘Tweets about health made up an average of 8% of Americans’ news tweets in 2021, up from just 2% in 2015.’"
Posting an inspiring or motivational quote of the day with a hashtag like #qotd, #motivation, or #dailyquotes. For example: “‘There is no surer foundation for a beautiful friendship than a mutual taste in literature.’—P.G. Wodehouse #qotd”
Using the Quote Tweet feature to embed another user’s Tweet in your own post as a quote. Hover over the Tweet you want to share and click the Retweet button, then click Retweet as Quote Tweet. Add your own comment, or retweet with a relevant image, gif, or video. [8] X Research source

Namedrop other Twitter users.

For example, “Spent the morning learning how to bathe my new Russian tortoise. My little buddy is fresh and clean now. Thanks, @wikiHow!” Or, “My first short story was just accepted for publication! Big shout-out to my literary hero @neilhimself, who kindly encouraged me to keep writing.”

Grab your followers’ attention with an image, gif, or video.

To add a GIF, click the GIF icon to open Twitter’s GIF library, and type in keywords to find the perfect GIF.
For example, use the photo feature to show off your latest artwork, or announce some exciting news with the Kermit Flail GIF.
If you have more to say, don’t worry about images cutting into your character count. You can still include just as much text as you like in a media post!

Include a link.

For instance, you might Tweet out a link to an interesting article or blog post, or link your readers to your personal website or another social media account.
Readers are a lot more likely to click on a link if you tell them what to expect. Say something like, “I’ve been experimenting with some fun arts and crafts projects with the kids. Click the link to my blog to see what we’ve been up to!”

Make your Tweets authoritative with numbers and statistics.

For instance, start a Twitter thread with a Tweet like: “Here are the 10 most important things I learned during my time working in food service.”
Or, make your Tweet stand out with a statistic. For example, “Did you know that the UN estimates there will be more than 25 million people in the world over the age of 100 by the year 2100? Check out this article from the New York Times.”

Include a call to action in your Tweet.

For instance, try something like, “Interested in learning more about our editing services? Click the link!” Or, “I’ll be hosting a Q&A about my new book on Friday, the 23rd. Retweet to spread the word!”
You can even give the action a deadline to make it feel more urgent. For example, “Signups for the event end this Saturday, so visit our site now to secure your spot.”

Keep it short and sweet.

For instance, instead of writing a whole paragraph about your opinion on a trending topic, try to boil it down to your main point. Say something like, “IMO, Beyoncé’s latest album is her best one yet. The lyrics on track 3 hit me hard. Read my review for more of my thoughts.”
Since you’re keeping it short, focus on making your message clear and specific. For instance, instead of Tweeting something like, “Lots of good deals coming up soon in my shop,” try saying, “I’ll be selling my handmade jewelry at 50% off starting next week!”

Use a conversational tone.

Using emojis can also make your Tweets feel more fun and easy-going. For instance, you might write something like, “OMG, I am obsessed with my new gel nails! 💅 😍 Check out the step-by-step tutorial on my blog to find out how I did them.”
However, keep in mind the context and the overall tone that you want your account to have. You might want to keep it a little more formal if you’re Tweeting about a serious issue or trying to share important news with your followers.

Make use of hashtags to make your Tweets easier to find.

You can explore trending tags and topics on Twitter here: https://twitter.com/explore/tabs/trending
For instance, if you’re a wedding photographer posting an example of your work, you might use popular tags like #WeddingInspiration or #InstaWedding.

Try threads for longer discussions or storytelling.

To add more Tweets to a thread you’ve already started, click the Compose icon in the Twitter app and pull down the Compose menu. Select Continue Thread, then Add to Your Last Tweet.
Unfortunately, there’s no easy way to continue a pre-existing Twitter thread on the browser-based version of Twitter, aside from replying to the Tweets in the thread you created.

Expert Q&A

Who should have a Twitter account? Melissa Rodriguez
Marketing & Advertising Specialist

Melissa Rodriguez is a Marketing and Advertising Specialist and the Founder of Social Media Relations out of Los Angeles, California. With over 5 years of experience, she specializes in branding, content production, social media marketing, and public relations. Melissa holds BS degrees in Global Perspectives and Corporate Finance and Accounting from Bentley University.

Marketing & Advertising Specialist Expert Answer

Twitter is a very news oriented platform where people go to get news. Anyone associated with investors, corporate levels, politics, or the financial industry should use Twitter. If you are in any of these fields, you should have a Twitter account.

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How can you increase your popularity on Twitter? Melissa Rodriguez
Marketing & Advertising Specialist

Marketing & Advertising Specialist Expert Answer

You can pick somebody who has a very high profile tweet and give a clever retweet or response to them. It can go viral because other people will like it, comment on it, and continue the conversation. Another way to gain popularity is by starting a challenge.

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